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Color Is The New Cool

illustration of dinosaur and berries

Summer Lovers by Malgosia Zajac

Do your body a great kindness by adding more colors to your diet.

The other day I saw a young girl, maybe six or seven years old, wearing a T-shirt that read “Kind is the new cool.” It caught my eye because I’m a curious journalist, and I decided to do a little digging. As it turns out, this phrase and iterations of it like “Being kind is cool” are all the rage among young girls as a way to stop bullying. How cool is that! So it got me thinking. Wouldn’t it be nice if we could have a similar catchphrase about what a healthy diet should look like? From a dietary perspective, there is nothing cooler than a colorful plate, so let’s have our catchphrase be “Color is the new cool.” And here’s why. Colorful fruits and vegetables contain powerful compounds called polyphenols that have a positive impact on health on many levels. Polyphenol compounds have been shown to reduce cancer risk, improve insulin sensitivity, and enhance heart health. Now that’s really cool! Best-selling author, chef, and “culinary translator” Rebecca Katz says, “The deeper and richer the color, the more phytochemicals and antioxidants are in your food, making them anti-inflammatory and rich in flav …

About the Author

Karolyn Gazella has been writing and publishing integrative health information since 1992. She is the author of several books and hundreds of articles published in both peer-reviewed medical journals and consumer magazines. She is also the co-creator and CEO of the iTHRIVE cancer survivorship plan. For more information visit

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