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​Transform the Way You Travel

Illustration of people traveling


How to help generate positive economic and environmental benefits for local communities

The Center for Responsible Travel (CREST) was founded in 2003 with a mission to “transform the way the world travels.” We were responding to the growing ecotourism movement, which posits that, done well, tourism can generate positive economic, environmental, and sociocultural benefits for local communities and host countries. Over the last 15 years, CREST has conducted field projects, produced handbooks and fact sheets, published articles and books, organized conferences, and made films, all geared toward educating consumers, as well as businesses and governments, on the principles and good practices of ecotourism, or what we call “responsible travel.” And we have found that one of the “unintended benefits” of this type of travel is that it gives the consumer—the traveler—an enriched vacation experience centered on enjoyment and experiential learning. In contrast with generic mass market, “fly and flop” beach or cruise tourism, responsible travel provides consumers—travelers—with opportunities for engaged interactions with local communities, slower-paced exploration of far-flun …

About the Author

Martha Honey PhD is the Executive Director of the Center for Responsible Travel, a Washington, D.C.-based nonprofit focused on sustainable tourism.

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